Digital Media

Do you want to help shape the digital future? Are you convinced that our culture will be defined and transformed by digital media? Whether it's net culture or the media economy: in the Digital Media Bachelor programme you will analyse the ideas, approaches and history, as well as the technical foundations and tools that define digital media. Simultaneously, you will develop and implement your own hands-on project in video, audio, games, apps or mash ups. In the Bachelor programme you will study the theoretical foundations of digital media, analyse digital media critically and test its applications in real life.

Studying in Digital Media Bachelor programme

The Digital Media degree programme combines a theoretical engagement in media studies and history with a hands-on introduction to the foundations of programming and the creative application of digital media. Over the course of your studies, you will acquire academic expertise in the field of digital media as well professional qualifications. You will learn not only about the newest theories, analyses, tools and trends, but our well-grounded programme also will give you the newest, most creative and critical means to follow and push the pace of change in digital media.

Leuphana and the Hamburg Media School

Roughly half the courses are taught in the Hamburg Media School with the other half taught on the Leuphana University of Lüneburg campus. The faculty teaching in the Digital Media major belong to the 100+ researchers at Leuphana University of Lüneburg working on the future of digital media. Hence, you can develop your own projects within the context of the newest international research. Additionally you will have the opportunity to participate in courses and events involving the world’s leading minds engaged in researching digital culture.

International Programme in Digital Media

The degree programme is internationally oriented. Classes in the Digital Media major are held in English. The programme focuses on the latest discussions about digital media, whether they are coming from Germany, the USA, India, Japan or China.

Exchange programme with Hong Kong

One of the great opportunities that comes with studying Digital Media at Leuphana University of Lüneburg is the chance to get two single degrees, one from Leuphana and one from the City University of Hong Kong. At CityU, you can study at the School of Creative Media for two years in order to earn a second degree. The School of Crea­ti­ve Me­dia is lo­ca­ted in West Kow­loon, Hong Kong’s cul­tu­ral hub, and it has so­phis­ti­ca­ted tech­no­lo­gi­cal fa­ci­li­ties at its dis­po­sal, such as a 3D mul­ti­me­dia thea­ter, a pro­duc­tion stu­dio and the Fu­ture Ci­ne­ma Stu­dio as well as the Crea­ti­ve Me­dia Cent­re (CMC) gal­le­ry. If you ex­tend your stu­dies at the City Uni­ver­si­ty of Hong Kong for two ye­ars, then you can com­ple­te a se­cond, in­ter­na­tio­nal­ly re­co­gnis­ed de­gree. Exchange programme

Why study Digital Media at Leuphana?

Whether they are digital agencies, television networks, publishing houses or internet service providers, Leuphana and the Hamburg Media School can count almost all of Germany’s major media outlets among their partners: these are ideal conditions to find a forward-looking internship at a leading media company.

Are you interested in working with German and international civil or political organizations? The Centre for Digital Cultures can open doors for you here as well! Or are you interested more in artistic projects? The digital future awaits you.

Living in Lüneburg

Lüneburg is a university town and home to 9.000 students who play a major role in public life. Should you occasionally crave the big city life, the busy metropolis of Hamburg is only a thirty-minute train ride away. Living in Lüneburg

Exchange students

The International Office will be pleased to assist you in planning and organising your studies abroad at Leuphana University of Lüneburg. Study abroad in Lüneburg

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Contact persons

Programme Director

  • Prof. Dr. Götz Bachmann

Initial Information

Information Office (Infoportal)
Building 8, ground floor
Universitätsallee 1, 21335 Lüneburg
Fon +49.4131.677-2277
Opening hours
Term time & term break:
Mon - Thu 9 - 16 h
Fr 9 - 12 h

Arrange an appointment

College's Student Counselling Service
Buil­ding 8, ground floor
Uni­ver­sitätsal­lee 1, 21335 Lüne­burg
Open Con­sul­ta­ti­on Hours
(Without an appointment)
Tue 2 – 4 PM
Thu 4 – 6 PM

Entry / Residence / Accommodation

International Office
Building 14, first floor
Uni­ver­sitätsal­lee 1, 21335 Lüne­burg
Claudia Wölk
Fon +49.4131.677-1072